The rarest cardboard in the hobby — before wrestling went national
Small-format black-and-white photo cards of NWA and regional wrestlers began appearing in the early 1950s. Gorgeous George — wrestling's first television superstar — appears on some of the earliest known cards. These were often promotional handouts at arenas or included with magazines.
Canadian card manufacturer Parkhurst produced two landmark wrestling sets featuring NWA and Canadian territory wrestlers. These 75 and 121-card sets are the gold standard of pre-1980 wrestling cards. Key wrestlers: Lou Thesz, Whipper Billy Watson, Gorgeous George, Verne Gagne, Buddy Rogers, Bronko Nagurski.
Postcard-sized Exhibit cards appeared in vending machines across the US. Wrestling magazines also produced insert cards distributed with their publications. Regional promotions produced their own promotional cards for sale at events.
Japanese wrestling publication Gong included small bromide cards across 16 issues. International stars like Mil Mascaras, Abdullah The Butcher, and the Funk Brothers appeared alongside Japanese wrestling legends.
Japanese manufacturer Yamakatsu produced two landmark sets tied to New Japan and All Japan Pro Wrestling. The 1974 NJPW set contains Andre the Giant's true rookie cards (#25 and #29). The 1976 AJPW set documents Giant Baba, the Funk Brothers, Harley Race, and Jack Brisco.
A rare promotional set from the Gulas territory in the mid-South United States. Features early cards of Bobby Eaton and the Gibson Brothers — all future tag team legends.
Three distinct 1981 releases capture the last gasp of the territory era. Gong magazine oversized cards documented both Japanese and American stars. Popy figure cards produced Abdullah The Butcher's true rookie cards. The Viva Lucha Libre magazine set preserved the full CMLL roster including El Santo at the height of his career.